Getting to Know U: Morgan Cook

Written By:
Lizzie Lithgow
Monday, March 15, 2021

Morgan likes to describe herself as a Swiss army knife. Her top priority is being useful wherever she can when it comes to getting a project done. Sometimes it’s creating timelines, sometimes it’s writing the campaigns herself, and sometimes it’s tracking down whoever can help her get the job done. It always has the same outcome: a project being well-done, on time, and impactful. Morgan also enjoys spending extra time with clients to find out what they want students to know about their institution. From there she’ll make sure that information is included in all communications and is phrased in a way that will be impactful to students. She also spends time in client Slate instances to understand what is being sent internally so she can make sure Underscore is complementing whatever is already existing. Just consider her a member of your team!

When she’s not reading communications for hours on end, you can find Morgan:

1.      At any kind of dog-friendly establishment

2.      Taking day trips to Boone, NC for hiking and visiting her alma mater, Appalachian State

3.      Spending lots of time with her niece and nephew

4.      Spending half of her paycheck on candles at Bath and Body Works

5.      Trying to plan her wedding without having a mental breakdown

How did Morgan get through quarantine? Day trips to the mountains! Hiking trails have stayed open on the Blue Ridge Parkway and Morgan has been taking full advantage along with her dog and fiancé.

Morgan's husky, Bella, is Underscore's Chief Barketing Officer, and loves to supervise Morgan's team calls.
Contact Us

About the Author

The benefactor of brands. Lizzie knows the education marketplace. It's where she honed her brand messaging expertise, after all. From visual identity to enrollment communication and market research, Lizzie has extensive experience with all things brand. And serious project management chops to boot. Trust us, your brand is in the right hands. Hint: tell her you're a Billy Joel fan, and you've got a friend for life.


More from our blog...

Maximizing the Power of Slate for Yield

The importance of a solid yield strategy cannot be understated. But with COVID-19 and NACAC’s recent changes to their guidelines, yield communications are more vital than ever. Over the years, Underscore has identified tools and strategies you can use to finish strong during yield. And the best part, these can all be done in Slate.

What You Need to Know about Accessible Web Design

Accessibility. It’s a vitally important element of web design and oftentimes the most overlooked. In this blog, we’ll dive into what accessibility really is, why it’s important, and tips and resources you can lean on to make your institution’s web design accessible for all.

Underscore + St. John Fisher College: Success Story

St. John Fisher College had a problem – they were ready to implement Slate but had concerns about whether their small team could manage a new CRM all while trying to conduct business as usual. With the help of Underscore, Fisher was able to successfully launch Slate while still achieving their admissions goals.