Underscore + St. John Fisher College: Success Story

Written By:
Lizzie Lithgow
Tuesday, March 2, 2021

The admissions staff at St. John Fisher College ran into a common problem when deciding to implement Slate in early 2020: how would their small staff manage the implementation of a brand new CRM while trying to conduct business as usual? Their goal? Focus on bringing student search in-house for Fall 2021, using all of Slate’s communication tools, providing a portal for students who have applied, and accessing analytics that would inform recruitment strategy.

With the help of Underscore, Fisher’s admissions team was able to better manage all of these competing tasks and approach each project with tested best practices and proven experience. Underscore’s Implementation Division provided extensive and ongoing support (modeled after the Technolutions Roadmap) to identify key milestones and ensure students would be recruited and have the ability to apply in the fall. Transferring the necessary enrollment data to Slate but also effectively utilizing that data during an ongoing implementation cycle is tricky, but Underscore’s Enrollment Strategy Division was able to collaborate with the implementation and build reports that ensured no students were left behind in the active recruitment cycle.

In tandem with the Implementation Division, the Special Projects and Communication Divisions at Underscore also focused on engaging with prospective students. By building a dynamic portal for both undergraduate and graduate students to utilize throughout the entire application cycle, the Special Projects Division made sure that relevant data was accessible to students at every stage of the funnel. The Communication Division also helped build out an extensive multichannel senior search campaign to make certain that Fisher’s recruitment efforts didn’t lag during the implementation.

Underscore’s unique structure and dedicated team helped St. John Fisher College achieve all of the goals that were set in their first year of Slate implementation.

Dave Roberts, Fisher’s Senior Associate Director of Freshman Admissions and Athletic Recruitment said, “Underscore was outstanding to work with, and we couldn’t have asked for a better partner during this challenging but exciting Slate implementation. Their extensive Slate knowledge and expertise in communications, combined with steady and consistent leadership were instrumental in our implementation success. I expect the Underscore team will continue to thrive in partner relationships and implementation support in the future.”

Are you Underscore's next success story? Contact us to discuss how we can help you accomplish your Slate and admissions goals.

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About the Author

The benefactor of brands. Lizzie knows the education marketplace. It's where she honed her brand messaging expertise, after all. From visual identity to enrollment communication and market research, Lizzie has extensive experience with all things brand. And serious project management chops to boot. Trust us, your brand is in the right hands. Hint: tell her you're a Billy Joel fan, and you've got a friend for life.


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