What we do.

Slate Communications

Underscore’s Communications team understands the power of leveraging your Slate instance to connect with students. As a Communications client, you will be partnered with a dedicated team consisting of a Slate strategist, project manager, creative staff and an enrollment strategist to ensure the most responsive and effective methods are used within Slate to push prospects through the enrollment funnel. Backed by years of admissions experience, this team provides unparalleled knowledge of both Slate functionality and enrollment marketing tactics that get results.


• Student search

• Inquiry campaigns

• Application generation campaigns

• Yield campaigns

• Anti-melt campaigns

• Transfer campaigns

• Graduate campaigns

• Adult/non-degree campaigns

• International campaigns

• Communications flow development

• Texting

• Slate Voice implementation

• Ping setup and leveraging

Enrollment Strategy

Underscore’s Enrollment Strategy team combines years of experience in higher education and enrollment management with a unique understanding of Slate, offering clients best-practice solutions for search strategy, inquiry conversion, application generation, and ultimately enrolling the class. Our experts work to monitor all campaigns to understand prospective student tendencies and provide expert advice to each client. By leveraging available tools within Slate, including Voyager, UTM and Ping, this team is in place to ensure you achieve your enrollment goals year after year. Underscore’s territory management packages can also help your staff by utilizing tools within Slate to be more strategic, efficient, and to continually monitor the progress of individual recruitment goals.


• Enrollment analysis

• Name-buy strategy

• Communication flow strategy

• Enrollment reports

• Operations reports

• Voyager analysis and integration

• Territory management and recruiter training

• Website integration

• Ping leveraging

• UTM tracking strategy

• Consultation on existing and new Slate features

• Market research and data analysis

Slate Implementation & Consultation

Underscore’s team of implementation strategists are here to customize the build of your Slate instance based on your unique business processes and best practices. Underscore follows the Technolutions Implementation Road Map, and while this team builds out your instance, they are also training your staff how to maintain it along the way. If you’ve already implemented, Underscore’s audit gives you a detailed report of areas of need, potential improvements and underutilized tools. This team can also provide a consultation solution designed to meet your needs. These services ensure you will get quick-turn answers to problems and offer a responsive resource to help you optimize your Slate instance.


• Full Slate implementation (from Launchpad to launch)

• Implementation training

• Slate instance audits

• Phase-specific Slate implementation

• Existing instance reimplementation

• Consultation opportunities and retainers

• On-campus workshops and trainings

• Virtual and off-site trainings

• Reader builds

• Undergraduate applications

• Graduate applications

Special Projects

Underscore’s Special Projects team combines a unique skillset of Slate functionality and creativity to develop the most impactful tools within Slate, including customized portals, advancement modules and many other solutions. These Slate innovators can build out user-friendly portals and other features of Slate to ensure your students experience all the benefits of your instance. In the past, the Special Projects team has developed portals for accepted students, recruitment, financial aid, athletics, advancement and more.


• Student portals

• Financial aid portals

• Athletic portals

• Recruitment portals

• Application review communications

• Digital advertising

• Inbox and chatbots

Creative & Slate Print

Underscore’s technical and project management expertise is supported and enhanced by a team of creative writers and designers, all well versed in Slate functionality. Underscore’s award-winning creative staff can enhance any campaign with custom copy and design that appeals to your audience, and can work within your institution’s instance to create stand-out Slate Print pieces. Whether you’re in need of an undergraduate campaign targeting high school students or a graduate campaign geared towards working adults, this team knows how to best position clients to get results.


• Slate Print pieces

• Email communications

• Postcards

• Mailers

• Viewbooks

• Digital advertisements

• Social media posts

• Portals