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About
Us

Get to know Underscore.

Underscore employs the largest team of Slate experts in the country (aside from Technolutions itself), all of whom have been Slate captains or have implemented Slate at higher education institutions.

Additionally, Underscore is proud to have an extensive team of customer service professionals, consisting of project managers, creative staff and enrollment strategists. Our approach encourages collaboration, and allows the team to leverage each other’s extensive Slate knowledge to provide the most comprehensive higher education solutions.

Underscore is a Carnegie company.

Carnegie (Carnegie Dartlet LLC) is a higher education marketing and enrollment strategy leader, delivering custom marketing and communications solutions through integrated research, strategy, digital marketing, lead generation, and creative. By generating quality connections between universities and students, Carnegie drives enrollment growth for its clients.

Seeing is Believing.

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Our Team

Meet the team.

Headshot of CEO Scott Novak

Scott Novak

Chief Executive Officer & Co-Founder

Scott Novak

Scott Novak

Chief Executive Officer & Co-Founder

The education oracle. Few people know college admissions and educational marketing like Scott. He lives and breathes it. His ability to anticipate the marketing needs of an institution is the stuff of legends. Twenty-five years in the industry makes him the expert. And with one eye on market trends and the other on client needs, Scott doesn't just see the future - he helps create it.

Headshot of CEO Scott Novak

Lizzie Lithgow

Vice President & Co-Founder

Lizzie Lithgow

Lizzie Lithgow

Vice President & Co-Founder

The benefactor of brands. Lizzie knows the education marketplace. It's where she honed her brand messaging expertise, after all. From visual identity to enrollment communication and market research, Lizzie has extensive experience with all things brand. And serious project management chops to boot. Trust us, your brand is in the right hands. Hint: tell her you're a Billy Joel fan, and you've got a friend for life.

Headshot of CEO Scott Novak

Joe Moore

CEO, Carnegie

Joe Moore

Joe Moore

CEO, Carnegie

The Adventurous and Caring Guide. Impressive doesn’t even begin to describe Joe Moore. With more than 30 years of higher ed marketing and publishing experience, Joe has spent his career developing businesses that have partnered with more than 1,000 institutions – including the formation of Carnegie. The company now offers a complete end-to-end portfolio of communication services in the areas of Slate, research, strategy, creative, digital, lead generation, and team building. But aside from being a leader in the higher ed space, Joe gets great pleasure in watching people grow and succeed, and in knowing that he’s helped millions of students find the right college.

Headshot of CEO Scott Novak

Bruce Cairnduff

Senior Vice President of Finance

Bruce Cairnduff

Bruce Cairnduff

Senior Vice President of Finance

The finance guy. With more than 30 years in the finance field, Bruce has spent most of his career working in senior roles for investment banks in London, New York, Tokyo and Hong Kong. Since leaving the banking market, he has held CFO positions for companies in several different industries. Bringing a wealth of multi-jurisdictional fiscal and business management experience to Underscore, Bruce serves as a resource for clients on all aspects of their financial relationship with the company.

OPERATIONS

Headshot of SVP of Partnerships & Integrations Ted Magdzinski

Morgan Vargas

Director of Operations

Morgan Vargas

Morgan Vargas

Director of Operations

The confidant. Everyone needs someone that is ready and willing to lend a helping hand. That's Morgan's specialty. She will stop at nothing to make sure both our partners and staff always have someone to come to when they're not sure. From double-checking invoices to jumping in on projects, Morgan finds every opportunity to act as a resource to our partners and our team. When she's not creating documentation or making a Chipotle run, you can probably find her being our resident social butterfly planning social events and finding new ways to embarrass our CEO.

Headshot of SVP of Partnerships & Integrations Ted Magdzinski

Breé Shepard

Operations Manager

Breé Shepard

Breé Shepard

Operations Manager

The documenter. You could say Breé does it all. Some of the many things she's mastered includes documenting business processes like a boss, keeping up on deadlines and getting people on track. Oh, and she really likes logic puzzles. With more than 8 years of experience in a variety of sectors ranging from education to career development, Breé understands what it takes to get things done.

Slate Squad

Headshot of SVP of Partnerships & Integrations Ted Magdzinski

Ted Magdzinski

Senior Vice President of Partnerships & Integrations

Ted Magdzinski

Ted Magdzinski

Senior Vice President of Partnerships & Integrations

The tech-head. Once the strategy and messaging for an institution is done, we hand it over to Ted. And he configures things. Migrates stuff. Queries data. Enhances UX. Basically, all the complicated stuff that colleges and universities need to communicate with today's digital natives. A consummate higher-ed professional, Ted has spent a decade recruiting and retaining prospective students for colleges all over the country.

Headshot of SVP of Partnerships & Integrations Ted Magdzinski

Jim Rogers

Senior Vice President of Enrollment Strategy

Jim Rogers

Jim Rogers

Senior Vice President of Enrollment Strategy

The Slate whisperer. Jim has done it all, from road warrior days as an admission counselor to leading private liberal arts colleges as a dean. Because he's been on the other side of the desk for more than 25 years, he knows how important each role is to impact enrollment success and is laser-focused on your unique enrollment needs.

Headshot of SVP of Partnerships & Integrations Ted Magdzinski

Megan Robinson

Executive Vice President of Strategy

Megan Robinson

Megan Robinson

Executive Vice President of Strategy

The excited one. If you want to geek out over the Slatest and greatest new feature, look no further than Megan. From UTM codes to voyager to student portals, there's nothing that makes her happier than chatting about the endless possibilities of Slate, except for maybe sand volleyball and bike rides. As a former admission counselor, she understands the needs of the higher ed world from both a recruitment and operations perspective.

Headshot of SVP of Partnerships & Integrations Ted Magdzinski

Jeremiah Tudor

Senior Vice President of New Product Development

Jeremiah Tudor

Jeremiah Tudor

Senior Vice President of New Product Development

The specialist. With more than 15 years of enrollment experience, Jeremiah is what you'd consider an admissions wizard. From counselor to dean of admissions, he has spent his time implementing undergraduate and graduate instances, as well as an advancement module. When he's not busy uncovering new ways to maximize Slate, he's enjoying long walks on the beach.

Headshot of SVP of Partnerships & Integrations Ted Magdzinski

Amanda Garay-Cedeno

Senior Slate Strategist and Reporting Manager

Amanda Garay-Cedeno

Amanda Garay-Cedeno

Senior Slate Strategist and Reporting Manager

The powerhouse. From emails to text messages to post cards, Amanda is here to help with all your communication needs. With 16 years of admissions experience at a private liberal arts college, she's had the opportunity to learn, implement and develop a Slate CRM instance from the ground up. Whether she's setting up inquiry forms, creating templates for events, managing queries, building a Slate-hosted application or developing drip marketing communications, Amanda is utilizing her skills and experience to assist clients with any and all Slate needs.

Headshot of SVP of Partnerships & Integrations Ted Magdzinski

Laura Murnen

Senior Slate Strategist and Trainings Manager

Laura Murnen

Laura Murnen

Senior Slate Strategist and Trainings Manager

The problem solver. In her seven years of higher education experience, Laura Murnen has dabbled in a variety of roles including communications, service learning, recruitment, and event planning. But when it comes to choosing favorites, it's helping piece together that perfect communication in Slate. This carries through outside of work, where you will likely find her honing her skills posted up at a local coffee shop with a crossword puzzle.

Headshot of SVP of Partnerships & Integrations Ted Magdzinski

Allison LaTorre

Senior Slate Strategist and Recruitment Strategy Manager

Allison LaTorre

Allison LaTorre

Senior Slate Strategist and Recruitment Strategy Manager

The passionate one. Allison got her first glimpse of the admissions world when she landed a job as a tour guide in college - and she's never looked back. After graduating from Penn State, Allison worked in various admissions roles at La Salle University, where she oversaw the implementation of Slate and all things CRM-related, among other things. Now, she's using her love of admissions at Underscore, bringing more than eight years of experience managing email communications and admissions data to her role as Slate Strategist.

Headshot of SVP of Partnerships & Integrations Ted Magdzinski

Jessica Severt

Senior Slate Strategist and Communications Manager

Jessica Severt

Jessica Severt

Senior Slate Strategist and Communications Manager

The creative strategist. After working in Ball State’s admissions office as an undergraduate, Jessica Severt knew she wanted to combine her digital marketing education with her passion for enrollment services. Before joining Underscore’s Communications Division, Jessica served as a key member of the Slate implementation team at Ball State, where she soon became the go-to “Slate person” for her institution. When she’s not busy learning new Slate features or innovative communication tactics, you can find Jessica doing something creative, like photography and digital art.

Headshot of SVP of Partnerships & Integrations Ted Magdzinski

Laura Bald

Senior Slate Strategist and Enrollment Implementations Manager

Laura Bald

Laura Bald

Senior Slate Strategist and Enrollment Implementations Manager

The solver. With a background in developing admissions strategies under a lens of diversity, equity and inclusion, Laura brings years of information systems experience to her role at Underscore. Prior to joining the team, Laura worked for Portland State University, where she led multiple application and recruiting implementations, as well as maintained the organization and integrity of data.

Headshot of SVP of Partnerships & Integrations Ted Magdzinski

Matthew Herr

Senior Slate Strategist and Integrations Manager

Matthew Herr

Matthew Herr

Senior Slate Strategist and Integrations Manager

The automater. With more than 14 years of varied experience in enrollment management, it’s safe to say Matt has walked in your shoes. Whether he’s busy automating manual processes, working in Upload Dataset or creating rules, one thing remains – Matt is focused on making sure your Slate instance matches your institution’s goals and objectives.

Headshot of SVP of Partnerships & Integrations Ted Magdzinski

Chris Carl

Senior Slate Strategist and Portals Manager

Chris Carl

Chris Carl

Senior Slate Strategist and Portals Manager

The change agent. You can say Chris Carl lives and breathes higher education. Starting as an admissions counselor for his alma mater Marywood University, Chris spent his days working directly with students and parents in the recruitment process. He later went on to hold various roles in enrollment management at the University of Mary Washington, with his most recent position as a CRM manager.

Headshot of SVP of Partnerships & Integrations Ted Magdzinski

Amanda Johnson

Slate Strategist

Amanda Johnson

Amanda Johnson

Slate Strategist

The Communicator. When people describe Amanda Johnson, you’ll hear the words “passionate” and “dedicated” frequently used. She comes to Underscore with years of experience in both higher ed and web development, most recently serving as assistant director of admissions for Charleston Southern University. With an appetite for helping institutions communicate effectively to ensure they are gaining the best fit students, Amanda is here to make sure you meet your enrollment goals. When she isn’t busy falling more in love with Slate, you can find Amanda kickboxing, petting her cat JJ, or collecting yet another coffee mug.

Headshot of SVP of Partnerships & Integrations Ted Magdzinski

Chris Besse

Slate Implementation Strategist

Chris Besse

Chris Besse

Slate Implementation Strategist

The connector. Chris Besse unintentionally fell into the world of enrollment, like most higher education professionals do, but quickly realized he wanted to make a career out of it. With experience in both recruiting and operations, Chris has viewed enrollment from multiple lenses and perspectives. Before joining Underscore, Chris worked for his alma mater as associate director of admissions, where he became the bridge between operations and admissions when it came to all things Slate. Outside of work, Chris enjoys spending time with his wife, Sarah, and his Husky puppy, Tucker.      

Headshot of SVP of Partnerships & Integrations Ted Magdzinski

Nicole Nickerson

Slate Implementation Strategist

Nicole Nickerson

Nicole Nickerson

Slate Implementation Strategist

The Special Agent. A seasoned Slater, Nicole Nickerson will ensure you get the most out of Slate and your Underscore experience. Having spent the last 5 years designing solutions for the Mother Ship – Technolutions – Nicole has in-depth knowledge of the Slate toolkit and a unique perspective into the innovations of tomorrow. With over 20 years of experience working in higher education, Nicole understands what it takes to get things done correctly... the first time.

Headshot of SVP of Partnerships & Integrations Ted Magdzinski

Emma Hayek

Slate Implementation Strategist

Emma Hayek

Emma Hayek

Slate Implementation Strategist

The Slate Geek. Emma Hayek’s career in higher ed started immediately after college graduation, at place a place she knew and loved – her alma mater Creighton University. After serving as a counselor for a few years, Emma transitioned to managing digital marking for undergraduate admissions – which is when her love for Slate really grew. Emma’s specialties? Creating efficiencies, improving the student experience, and empowering Slate users. But when she’s not geeking out over configurable joins, liquid markup and portals, you can find her outside hiking, camping, or playing with her dog.

Headshot of SVP of Partnerships & Integrations Ted Magdzinski

Mikey Barker

Slate Strategist Associate

Mikey Barker

Mikey Barker

Slate Strategist Associate

Headshot of SVP of Partnerships & Integrations Ted Magdzinski

Emily Kraus

Special Projects Strategist

Emily Kraus

Emily Kraus

Special Projects Strategist

The Slate Queen. Emily Kraus wears many hats. She’s a proud Los Angeles resident, a full-stack designer, and a former Slate captain. Oh, and we can’t forget to mention she’s a Gemini. Emily brings expertise in both the arts and sciences to Underscore, and loves to see a vision through conception to perfection. In her previous role at UCLA Undergraduate Admission, Emily was a member of marketing leadership, implemented and managed all Slate assets for prospective students, and was affectionately dubbed the “Slate Queen" by her coworkers.

Headshot of SVP of Partnerships & Integrations Ted Magdzinski

Rachael Yates

Slate Strategist Associate

Rachael Yates

Rachael Yates

Slate Strategist Associate

The attentive one. Rachael Yates has spent her entire career living and breathing college admissions. Shortly after graduating, she joined her alma mater, St. Catherine University, as an admissions counselor and later transitioned to Assistant Director of Admission. In this role, she managed their email campaigns within Slate – which is when she realized just how powerful the CRM really was. Now as an Underscore Slate Strategist, she’s helping dozens of higher ed clients communicate more efficiently and effectively with students. And when she’s not geeking out over Slate, you can find Rachael at a hockey rink or playing with her dog.

Headshot of SVP of Partnerships & Integrations Ted Magdzinski

Thomas Muscarello

Slate Portals Strategist and Software Engineer

Thomas Muscarello

Thomas Muscarello

Slate Portals Strategist and Software Engineer

As a Slate Portals Strategist and Software Engineer, Thomas Muscarello helps build and tailor Slate portals for multiple audiences, including Application Lifecycle, Prospect, Athletics, and Faculty. Prior to joining Underscore, Tom worked at multiple institutions in both Student Engagement and Residence Life departments. During that time, he developed a passion for creating a positive experience for students.

Headshot of SVP of Partnerships & Integrations Ted Magdzinski

Nick Porcella

Slate Strategist

Nick Porcella

Nick Porcella

Slate Strategist

The philosopher. In life, Nick takes a minimalist approach to things. As your Slate Strategist, however, he dives in with enthusiasm to get you the maximum return on investment. Having spent more than five years in college admissions marketing, Nick knows a thing or two about optimizing Slate for each audience. In his spare time, he is a cherry pie and donut connoisseur (not usually together), and enjoys surrealist art.

Headshot of SVP of Partnerships & Integrations Ted Magdzinski

Blaine Mannering

Slate Implementation Strategist

Blaine Mannering

Blaine Mannering

Slate Implementation Strategist

The organizer. Where will you likely find Blaine Mannering? Putting the various Slate puzzle pieces together to create a beautiful, efficient, and effective instance. Having spent more than seven years in higher ed admissions as a territory manager, Slate captain and admissions event coordinator, Blaine loves talking through a college's current processes and asking the question "why?" Prior to Underscore, Blaine served on the Slate Implementation team at her alma mater Hanover College, and most recently oversaw visits, events, and student employees at Denison University.

Headshot of SVP of Partnerships & Integrations Ted Magdzinski

Jill Huntsberger

Slate Implementation Strategist

Jill Huntsberger

Jill Huntsberger

Slate Implementation Strategist

Headshot of SVP of Partnerships & Integrations Ted Magdzinski

Sydney Nowak

Slate Strategist

Sydney Nowak

Sydney Nowak

Slate Strategist

Sydney has spent her professional career in higher ed working in Kansas at small private institutions as a counselor, assistant director, and most recently director. She served as a Slate Captain and quickly fell in love with all the Slate capabilities and is always excited to learn something new. When not working, she can be found on the yoga mat teaching or practicing or in the kitchen whipping up a beautiful cake.

Headshot of SVP of Partnerships & Integrations Ted Magdzinski

Emily Parker

Slate Strategist Associate

Emily Parker

Emily Parker

Slate Strategist Associate

Emily spent eight years working in undergraduate admission offices; most recently she served as the assistant director of admission and event coordinator at Mount Holyoke College. She immediately found her passion for admission and took on any any additional tasks from territory management and communications to virtual engagement and everything in between. As a Slate Strategist Associate, Emily works with our partners to ensure they are communicating with their audiences effectively and efficiently

Headshot of SVP of Partnerships & Integrations Ted Magdzinski

Ryan Simpson

Slate Implementation Strategist

Ryan Simpson

Ryan Simpson

Slate Implementation Strategist

client Services

Headshot of Director of Partner Success Brenna Burke

Selma Gomez

Associate Vice President of Accounts

Selma Gomez

Selma Gomez

Associate Vice President of Accounts

The organizer. Selma has a few passions in life, and one those is organization. Along with food and cold brew, of course. Her vibrant personality and quick wit can only be topped by her love of color-coded files and sticky notes. If you're looking for a project manager to ease your concerns and help keep you on track, Selma is your girl.

Headshot of Director of Partner Success Brenna Burke

Chris Coons

Associate Vice President of Business Development

Chris Coons

Chris Coons

Associate Vice President of Business Development

The closer. If you're looking to kick your enrollment marketing into overdrive, talk to Chris. With more than 25 years of higher ed experience working for institutions around the country, Chris brings knowledge of enrollment management best practices and name-buy strategy to every conversation. Ready to exceed your goals? Give Chris a call.

Headshot of Director of Partner Success Brenna Burke

Ryan Ostendorf

Account Executive

Ryan Ostendorf

Ryan Ostendorf

Account Executive

The advocate. If you’re looking to optimize and leverage the power of your Slate instance, look no further than Ryan.  Working several years in higher education enrollment and marketing, Ryan has industry experience managing campaigns, planning events and recruiting students from around the country. Always ready to step up to the plate, he brings Slate-specific experience to help you exceed your goals. With anything from enrollment marketing needs to implementation and support, give Ryan a call.

Headshot of Director of Partner Success Brenna Burke

Brenna Burke

Director of Partner Success

Brenna Burke

Brenna Burke

Director of Partner Success

The watcher. If you want to speak the right language to your prospective students, have Brenna on speed dial. She's a master at monitoring campaigns like a hawk, always looking for a fresh way to connect to your ideal audience. And on top of all that, Brenna is a master at spotting any dog within a mile radius.

Headshot of Director of Partner Success Brenna Burke

Carolyn Meyers

Partner Success Associate

Carolyn Meyers

Carolyn Meyers

Partner Success Associate

As a Partner Success Associate, Carolyn Meyers studies data, market trends, and specific benchmarks in order to help colleges utilize Slate efficiently and effectively. Prior to joining Underscore, she worked in hospitality. As a student at the University of North Carolina Asheville, Carolyn studied economics, specifically in terms of development. Since graduating, she has continued research in her field and hopes to someday publish her work.

Headshot of Director of Partner Success Brenna Burke

Sabrina Gregrow

Account Manager

Sabrina Gregrow

Sabrina Gregrow

Account Manager

The planner. Sabrina Gregrow’s motto? “Coordination is key.” While earning her bachelor’s degree from the University at Albany, Sabrina spent her undergrad years working as a marketing intern and executive assistant, where she helped manage projects, coordinate events and organize website content. After graduating in 2018, Sabrina honed her skills in client services and project management at places like Ameriprise and the NYS Office of General Services, before joining the Underscore team.  

Headshot of Director of Partner Success Brenna Burke

Martin Smith

Enrollment Consultant

Martin Smith

Martin Smith

Enrollment Consultant

The seasoned leader. Martin Smith started his career nearly 30 years ago as a road warrior for his alma mater, Otterbein University, and has never looked back. Fast forward to 2020, and Martin has more than 26 years of higher education experience under his belt, holding a variety of roles such as enrollment management and marketing consultant, as well as chief enrollment officer at both private and public institutions around the country. And what happens when Martin’s not on the road? You can find him on the golf course or spending time with his wife in Florida.

Headshot of Director of Partner Success Brenna Burke

Ansley Donaldson

Project Manager

Ansley Donaldson

Ansley Donaldson

Project Manager

The Go Getter. If there’s one word we’d never use to describe Ansley Donaldson, it would be unenthusiastic. As a recent communications studies graduate from Appalachian State University, Ansley has been able to dip her toes into many different areas of communication, from organizational to intercultural to her personal favorite, interpersonal. With a passion for relationship building and collaboration, Ansley is ready to serve as her clients’ right-hand woman, keeping them on track, organized and ready for just about anything.

Headshot of Director of Partner Success Brenna Burke

Heather Lockhart-Neff

Project Manager

Heather Lockhart-Neff

Heather Lockhart-Neff

Project Manager

Headshot of Director of Partner Success Brenna Burke

Casey Fountain

Account Manager

Casey Fountain

Casey Fountain

Account Manager

Headshot of Director of Partner Success Brenna Burke

Kendall Bode

Project Manager

Kendall Bode

Kendall Bode

Project Manager

Headshot of Director of Partner Success Brenna Burke

Brianna Broomfield

Account Manager

Brianna Broomfield

Brianna Broomfield

Account Manager

Headshot of Director of Partner Success Brenna Burke

Hannah Krause

Project Manager

Hannah Krause

Hannah Krause

Project Manager

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Mary Doyle

Account Manager

Mary Doyle

Mary Doyle

Account Manager

Headshot of Director of Partner Success Brenna Burke

Maureen Owens

Account Manager

Maureen Owens

Maureen Owens

Account Manager

Headshot of Director of Partner Success Brenna Burke

George Kuntz

Account Manager

George Kuntz

George Kuntz

Account Manager

George Kuntz is essential in serving as the liaison between clients and the Underscore Account Management team as the day-to-day point of contact. He coordinates weekly check-in calls, oversees collaboration between division members and clients, and works to ensure client experiences exceed their expectations. George is passionate about establishing lasting relationships with clients and helping them reach their goals.

Creative

Headshot of VP of Creative Ashlie Perry

Ashlie Perry

Vice President of Creative

Ashlie Perry

Ashlie Perry

Vice President of Creative

The storyteller. You want your campaigns to pop, Ashlie will make them sizzle. Over the last seven years, Ashlie's refined her writing and design style while working at various higher ed institutions. From emails to digital ads and everything in between, Ashlie will find new ways to creatively engage with your ideal audience.

Headshot of VP of Creative Ashlie Perry

Coty Walden

Senior Graphic Designer

Coty Walden

Coty Walden

Senior Graphic Designer

The artist. From what started as just a hobby as a kid, graphic design has evolved naturally as a career for Coty. Whether she's designing mailers for institutions across the nation or creating promotional material for one of the largest fitness franchises in the world, Coty's been refining her creative skills with each project she's taken on. Nothing excites her more than to bring the client's brand to life through a visually stimulating piece.

Headshot of VP of Creative Ashlie Perry

Nina Antekeier

Senior Graphic Designer

Nina Antekeier

Nina Antekeier

Senior Graphic Designer

The #1 fan. From designing for your favorite NCAA sports to helping educational institutions across the nation stand out from the crowd, Nina is every university brand’s biggest fan. Whether she’s working on a big or small project, nothing excites her more than showing the world what an institution has to offer. Her experience in fan-engagement and athletics’promotion has given her the know-how to create engaging, beautiful pieces that best represent each brand in a simple, enticing, and professional way.  

Headshot of VP of Creative Ashlie Perry

Elizabeth Orwig

Copywriter

Elizabeth Orwig

Elizabeth Orwig

Copywriter

The wordsmith. Elizabeth has always had a passion for writing. What started out as short stories scribbled on construction paper as a child hast urned into a portfolio of stories in various mediums. With a bachelor’s in creative writing and soon-to-be master’s in English from Western Michigan University, Elizabeth brings a wealth of writing, editorial, tutoring and teaching experience to Underscore’s creative team. When she’s not busy putting pen to paper (or finger to keyboard), you can find Elizabeth taking nature photos with her fiancé or watching The Office for the hundredth time.

Headshot of VP of Creative Ashlie Perry

Lauren Albensi

Graphic Designer

Lauren Albensi

Lauren Albensi

Graphic Designer

SLate
Partnership

A perfect pair.

Slate Platinum Preferred Partner Seal

Underscore was Technolutions’ first Slate Platinum Preferred Partner, showing our commitment to transforming the world of higher education through this incredible technology.