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Get to know Underscore.

Underscore employs the largest team of Slate experts in the country (aside from Technolutions itself), all of whom have been Slate captains or have implemented Slate at higher education institutions.

Additionally, Underscore is proud to have an extensive team of customer service professionals, consisting of project managers, creative staff and enrollment strategists. Our approach encourages collaboration, and allows the team to leverage each other’s extensive Slate knowledge to provide the most comprehensive higher education solutions.

Seeing is Believing.

Take a look at examples of our past work.

Our
Team

Meet the team.

Scott Novak

Chief Executive Officer & Co-Founder

Scott Novak

Scott Novak

Chief Executive Officer & Co-Founder

The education oracle. Few people know college admissions and educational marketing like Scott. He lives and breathes it. His ability to anticipate the marketing needs of an institution is the stuff of legends. Twenty-five years in the industry makes him the expert. And with one eye on market trends and the other on client needs, Scott doesn't just see the future - he helps create it.

Lizzie Lithgow

Vice President & Co-Founder

Lizzie Lithgow

Lizzie Lithgow

Vice President & Co-Founder

The benefactor of brands. Lizzie knows the education marketplace. It's where she honed her brand messaging expertise, after all. From visual identity to enrollment communication and market research, Lizzie has extensive experience with all things brand. And serious project management chops to boot. Trust us, your brand is in the right hands. Hint: tell her you're a Billy Joel fan, and you've got a friend for life.

Bruce Cairnduff

Chief Financial Officer

Bruce Cairnduff

Bruce Cairnduff

Chief Financial Officer

The finance guy. With more than 30 years in the finance field, Bruce has spent most of his career working in senior roles for investment banks in London, New York, Tokyo and Hong Kong. Since leaving the banking market, he has held CFO positions for companies in several different industries. Bringing a wealth of multi-jurisdictional fiscal and business management experience to Underscore, Bruce serves as a resource for clients on all aspects of their financial relationship with the company.

Slate Squad

Ted Magdzinski

Director of Slate Communications

Ted Magdzinski

Ted Magdzinski

Director of Slate Communications

The tech-head. Once the strategy and messaging for an institution is done, we hand it over to Ted. And he configures things. Migrates stuff. Queries data. Enhances UX. Basically, all the complicated stuff that colleges and universities need to communicate with today's digital natives. A consummate higher-ed professional, Ted has spent a decade recruiting and retaining prospective students for colleges all over the country.

Jim Rogers

Director of Enrollment Strategy

Jim Rogers

Jim Rogers

Director of Enrollment Strategy

The Slate whisperer. Jim has done it all, from road warrior days as an admission counselor to leading private liberal arts colleges as a dean. Because he's been on the other side of the desk for more than 25 years, he knows how important each role is to impact enrollment success and is laser-focused on your unique enrollment needs.

Megan Robinson

Director of Slate Implementation & Consultation

Megan Robinson

Megan Robinson

Director of Slate Implementation & Consultation

The excited one. If you want to geek out over the Slatest and greatest new feature, look no further than Megan. From UTM codes to voyager to student portals, there's nothing that makes her happier than chatting about the endless possibilities of Slate, except for maybe sand volleyball and bike rides. As a former admission counselor, she understands the needs of the higher ed world from both a recruitment and operations perspective.

Jeremiah Tudor

Director of Special Projects

Jeremiah Tudor

Jeremiah Tudor

Director of Special Projects

The specialist. With more than 15 years of enrollment experience, Jeremiah is what you'd consider an admissions wizard. From counselor to dean of admissions, he has spent his time implementing undergraduate and graduate instances, as well as an advancement module. When he's not busy uncovering new ways to maximize Slate, he's enjoying long walks on the beach.

Amanda Garay-Cedeno

Slate Strategist

Amanda Garay-Cedeno

Amanda Garay-Cedeno

Slate Strategist

The powerhouse. From emails to text messages to post cards, Amanda is here to help with all your communication needs. With 16 years of admissions experience at a private liberal arts college, she's had the opportunity to learn, implement and develop a Slate CRM instance from the ground up. Whether she's setting up inquiry forms, creating templates for events, managing queries, building a Slate-hosted application or developing drip marketing communications, Amanda is utilizing her skills and experience to assist clients with any and all Slate needs.

Robert Tallerico

Senior Slate Implementation Strategist

Robert Tallerico

Robert Tallerico

Senior Slate Implementation Strategist

The mover. There's nothing Rob Tallerico loves more than perfecting the nuts and bolts processes that keep an admissions office moving. As a systems and operations guy, Rob enjoys clean data moving from Slate to an SIS, releasing accurate decisions and ensuring every application gets read. With more than 15 years of experience in a variety of admissions-related roles, you could say Rob has seen a little bit of everything.

Laura Murnen

Slate Strategist

Laura Murnen

Laura Murnen

Slate Strategist

The problem solver. In her seven years of higher education experience, Laura Murnen has dabbled in a variety of roles including communications, service learning, recruitment, and event planning. But when it comes to choosing favorites, it's helping piece together that perfect communication in Slate. This carries through outside of work, where you will likely find her honing her skills posted up at a local coffee shop with a crossword puzzle.

Allison LaTorre

Slate Strategist

Allison LaTorre

Allison LaTorre

Slate Strategist

The passionate one. Allison got her first glimpse of the admissions world when she landed a job as a tour guide in college - and she's never looked back. After graduating from Penn State, Allison worked in various admissions roles at La Salle University, where she oversaw the implementation of Slate and all things CRM-related, among other things. Now, she's using her love of admissions at Underscore, bringing more than eight years of experience managing email communications and admissions data to her role as Slate Strategist.

Jessica Severt

Slate Strategist

Jessica Severt

Jessica Severt

Slate Strategist

The creative strategist. After working in Ball State’s admissions office as an undergraduate, Jessica Severt knew she wanted to combine her digital marketing education with her passion for enrollment services. Before joining Underscore’s Communications Division, Jessica served as a key member of the Slate implementation team at Ball State, where she soon became the go-to “Slate person” for her institution. When she’s not busy learning new Slate features or innovative communication tactics, you can find Jessica doing something creative, like photography and digital art.

Laura Bald

Slate Implementation Strategist

Laura Bald

Laura Bald

Slate Implementation Strategist

The solver. With a background in developing admissions strategies under a lens of diversity, equity and inclusion, Laura brings years of information systems experience to her role at Underscore. Prior to joining the team, Laura worked for Portland State University, where she led multiple application and recruiting implementations, as well as maintained the organization and integrity of data.

Matthew Herr

Slate Implementation Strategist

Matthew Herr

Matthew Herr

Slate Implementation Strategist

The automater. With more than 14 years of varied experience in enrollment management, it’s safe to say Matt has walked in your shoes. Whether he’s busy automating manual processes, working in Upload Dataset or creating rules, one thing remains – Matt is focused on making sure your Slate instance matches your institution’s goals and objectives.

Chris Carl

Slate Strategist, Special Projects

Chris Carl

Chris Carl

Slate Strategist, Special Projects

The change agent. You can say Chris Carl lives and breathes higher education. Starting as an admissions counselor for his alma mater Marywood University, Chris spent his days working directly with students and parents in the recruitment process. He later went on to hold various roles in enrollment management at the University of Mary Washington, with his most recent position as a CRM manager.

client Services

Brenna Burke

Enrollment Strategist

Brenna Burke

Brenna Burke

Enrollment Strategist

The watcher. If you want to speak the right language to your prospective students, have Brenna on speed dial. She's a master at monitoring campaigns like a hawk, always looking for a fresh way to connect to your ideal audience. And on top of all that, Brenna is a master at spotting any dog within a mile radius.

Chris Coons

Director of Business Development

Chris Coons

Chris Coons

Director of Business Development

The closer. If you're looking to kick your enrollment marketing into overdrive, talk to Chris. With more than 25 years of higher ed experience working for institutions around the country, Chris brings knowledge of enrollment management best practices and name-buy strategy to every conversation. Ready to exceed your goals? Give Chris a call.

Ryan Ostendorf

Account Executive

Ryan Ostendorf

Ryan Ostendorf

Account Executive

The advocate. If you’re looking to optimize and leverage the power of your Slate instance, look no further than Ryan.  Working several years in higher education enrollment and marketing, Ryan has industry experience managing campaigns, planning events and recruiting students from around the country. Always ready to step up to the plate, he brings Slate-specific experience to help you exceed your goals. With anything from enrollment marketing needs to implementation and support, give Ryan a call.

Morgan Cook

Senior Project Manager

Morgan Cook

Morgan Cook

Senior Project Manager

The doer. Every school needs someone that is passionate about their goals. That's Morgan's specialty. She will stop at nothing to make sure students know all of the amazing things that make your institution unique. From search to implementation, Morgan will assure your project stays on track to achieve your enrollment goals. But that's not all...Morgan even has a superpower: she can smell a Chipotle from a mile away!

Selma Gomez

Senior Project Manager

Selma Gomez

Selma Gomez

Senior Project Manager

The organizer. Selma has a few passions in life, and one those is organization. Along with food and cold brew, of course. Her vibrant personality and quick wit can only be topped by her love of color-coded files and sticky notes. If you're looking for a project manager to ease your concerns and help keep you on track, Selma is your girl.

Emma Handron

Project Manager

Emma Handron

Emma Handron

Project Manager

The jack-of-all-trades. From Slate help to implementing full digital marketing campaigns, Emma Handron can do it all. Her main focus will be promoting digital ads, helping your institution reach the right people in a more personalized, effective way. If you're looking to get prospective students interested in your college, Emma's your girl.

Bree Shepard

Project Manager, Special Projects

Bree Shepard

Bree Shepard

Project Manager, Special Projects

The documenter. You could say Bree does it all. Some of the many things she's mastered includes documenting business processes like a boss, keeping up on deadlines and getting people on track. Oh, and she really likes logic puzzles. With more than 8 years of experience in a variety of sectors ranging from education to career development, Bree understands what it takes to get things done.

Sabrina Gregrow

Project Coordinator

Sabrina Gregrow

Sabrina Gregrow

Project Coordinator

The planner. Sabrina Gregrow’s motto? “Coordination is key.” While earning her bachelor’s degree from the University at Albany, Sabrina spent her undergrad years working as a marketing intern and executive assistant, where she helped manage projects, coordinate events and organize website content. After graduating in 2018, Sabrina honed her skills in client services and project management at places like Ameriprise and the NYS Office of General Services, before joining the Underscore team.  

Shane Phillips

Office Manager

Shane Phillips

Shane Phillips

Office Manager

The people person. Shane knows a thing or two about how to manage an office. With numerous years of experience in benefits, payroll, and balancing accounts, Shane has her hand in all aspects of running the office. You can find Shane zooming around QuickBooks and planning travel itineraries all at once while still managing to be the office mom. Needless to say, there isn’t a task too big for Shane to handle! P.S. You can always find candy in her office so stop by and say hi!

Creative

Ashlie Perry

Creative Director

Ashlie Perry

Ashlie Perry

Creative Director

The storyteller. You want your campaigns to pop, Ashlie will make them sizzle. Over the last seven years, Ashlie's refined her writing and design style while working at various higher ed institutions. From emails to digital ads and everything in between, Ashlie will find new ways to creatively engage with your ideal audience.

Coty Walden

Graphic Designer

Coty Walden

Coty Walden

Graphic Designer

The artist. From what started as just a hobby as a kid, graphic design has evolved naturally as a career for Coty. Whether she's designing mailers for institutions across the nation or creating promotional material for one of the largest fitness franchises in the world, Coty's been refining her creative skills with each project she's taken on. Nothing excites her more than to bring the client's brand to life through a visually stimulating piece.

Nina Sirico

Graphic Designer

Nina Sirico

Nina Sirico

Graphic Designer

The #1 fan. From designing for your favorite NCAA sports to helping educational institutions across the nation stand out from the crowd, Nina is every university brand’s biggest fan. Whether she’s working on a big or small project, nothing excites her more than showing the world what an institution has to offer. Her experience in fan-engagement and athletics’promotion has given her the know-how to create engaging, beautiful pieces that best represent each brand in a simple, enticing, and professional way.  

SLate
Partnership

A perfect pair.

Underscore was Technolutions’ first Slate Platinum Preferred Partner, showing our commitment to transforming the world of higher education through this incredible technology.